Prompt Engineering Guide: How to Get Consistent, On‑Brand Images

Great AI images start with great prompts. This guide focuses on practical techniques you can use with Imagify to get repeatable, on‑brand results instead of random one‑offs.

1. Use a Simple Prompt Template

A structure that works well for most use cases:

> Subject + Details + Style / Medium + Lighting / Mood + Shot Type / Composition

Example:

> "A golden retriever running through a field of wildflowers, ultra‑realistic photography, soft golden hour lighting, shallow depth of field, 50mm lens"

Adopting a template like this across your team instantly makes prompts more consistent.

2. Be Clear About Style and Medium

Tell the model what kind of image you want:

• Photography: "cinematic photo", "studio portrait", "macro photography"
• Illustration: "digital painting", "watercolor illustration", "flat vector art"
• Game art: "16‑bit pixel art", "isometric game asset", "concept art"

For brands, define 2–3 approved styles and reuse those phrases in every prompt.

3. Control Composition Explicitly

Mention:

• Camera angle: top‑down, isometric, close‑up, aerial view, wide shot
• Framing: centered subject, rule of thirds, symmetrical composition
• Background: plain color, blurred cityscape, detailed environment

This is especially important for UI elements, thumbnails, and game assets, where layout matters as much as style.

4. Set Mood and Lighting

Small changes in mood/lighting can make images feel totally different:

• Lighting: "soft studio lighting", "neon backlighting", "harsh midday sun"
• Mood: "cozy", "mysterious", "dramatic", "whimsical", "serious corporate"

Pick a handful of combinations that match your brand and standardize on them.

5. Use Negative Prompts Thoughtfully (When Supported)

When the API supports negative prompts, you can tell the model what you don’t want:

• "no text", "no watermark", "no extra limbs", "no blurry faces"

This helps reduce common artifacts, especially for close‑ups of people or detailed objects.

6. Iterate in Small Steps

Instead of rewriting your prompt from scratch every time:

1. Generate a first draft

2. Change one or two variables (style, lighting, angle)

3. Compare results and keep what works

Save successful prompts and gradually refine them rather than starting over.

7. Build a Prompt Library

When you find a prompt that works well:

• Save it in a shared document or inside your app
• Tag it by use case (blog, ads, product images, game assets)
• Store example outputs next to the prompt

Imagify’s dashboard makes it easy to see your past prompts and reuse them when needed.

8. Match Prompts to Use Cases

Different scenarios need different prompt patterns:

• Marketing: focus on mood, color palette, target audience, and brand story
• Game assets: emphasize style (pixel art, 3D render), orthographic/top‑down views, and transparent backgrounds
• Blog/education: aim for clear, uncluttered compositions that support the article topic

Write 2–3 template prompts for each major use case and reuse them.

9. Document Standards for Your Team

If multiple people generate images:

• Create a short internal style guide with example prompts and do’s/don’ts
• Define acceptable aspect ratios and color palettes
• Include “bad” examples so people know what to avoid

Treat prompt engineering like design guidelines—it’s part of your brand system.

10. Combine Good Prompts With Light Post‑Processing

Even perfect prompts benefit from:

• Cropping to your layout
• Basic color correction
• Adding text overlays or brand elements

Think of Imagify as your image generator and your design tools as the final polish layer.

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With strong prompt patterns in place, you’ll spend less time guessing and more time shipping.

Create a free account and start building your own prompt library with Imagify today.